Paradise Resort re-launches with major charity event and $12 million new vision
LEGENDARY PARADISE RESORT RE-LAUNCHES WITH MAJOR CHARITY EVENT AND $12 MILLION NEW VISION
2 March 2020: Australia’s leading family resort, Paradise Resort Gold Coast, re-launched over the weekend, with new owner, Dr Jerry Schwartz, pledging $12 million towards a major upgrade and revitalisation of the Surfers Paradise resort.
To celebrate the landmark, a charity event was held at the resort, with over 20 charities invited to use the rooms to raise funds for their individual organisations.
Charities included Baby Give Back, Paradise Kids, Brave Hearts, ACT for Kids, Mark Hughes Foundation, Destiny Rescue, Camp Quality, Clown Doctors, Heart Kids, Variety’s The Children’s Charity, YHES House, Guide Dogs, WIRES, The Gold Coast Hospital Foundation, Starlight Children’s Foundation and The Ronald McDonald House.
It is estimated that the charities raised almost $180,000 as a result of the rooms donated and event at Paradise Resort.
Queensland Tourism Minister, Kate Jones, along with Schwartz Family Company Director, Dr Jerry Schwartz, both expressed their confidence in the future of Gold Coast tourism, especially with commitments of investment in tourism promotion and prime accommodation assets such as Paradise Resort.
Immediate renovation plans for Paradise Resort include a complete fit-out of guest rooms, modernised entrance and lobby, enhanced children’s facilities – including a movie cinema and a full size games room – and the introduction of a brand-new Adults Only Zone which will include an additional swimming pool, bar and dining outlet just for mums and dads to enjoy.
Dr Schwartz acquired the 360-room hotel last year, with settlement completed on Saturday 29 February.
The addition of the Paradise Resort will increase the Schwartz Family Company network to 15 hotels and over 4000 rooms in four states and territories. It is the company’s second hotel on the Gold Coast, following the acquisition of Hilton Surfers Paradise in 2019.
Dr Schwartz said that it was important that Paradise Resort should have a renewed vision, as premium family resorts in such prime locations were very rare.
“Paradise Resort has accommodated families from all over Australia and overseas for four decades, providing one of the most enjoyable holiday experiences imaginable,” said Dr Schwartz, who has three young children himself.
“It was wonderful that Tourism Minister Kate Jones was able to officiate at the event because she was able to see first-hand how much family resorts such as Paradise Resort contribute to Queensland’s tourism profile. With all the emphasis on encouraging Australians to holiday in Australia, Paradise Resort is set to play an even more important role in future months.
“It would have been a terrible loss for Gold Coast and Queensland tourism if the original plans to bulldoze the resort had gone ahead.
“Certainly, the resort is in need of an injection of funds to upgrade rooms, restaurants and public areas, so I was pleased to announce that we will invest over $12 million in the first two years alone to ensure Paradise Resort remains Australia’s favourite family resort.
“I am very optimistic about the Gold Coast market, despite the current issues affecting the tourism industry. Both Paradise Resort and my previous purchase – the Hilton Surfers Paradise – have established very strong reputations, and with further investment in both hotels, aligned with the established reputation of the Gold Coast in the domestic and international markets, I am very confident about the future.”
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